Service Design Thinks Amsterdam
On March 30th a new Service Design Thinks event will take place in Amsterdam. The theme for this session is education for multi-disciplinary T-shaped professionals. Two speakers will give a brief...
View ArticleCustomer Talk article on Service Design
One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and...
View ArticleBNO picking up on Service Design
The main association for designers in The Netherlands, BNO, published an extensive article about Service Design. The trigger was a review of the book This is Service Design Thinking, but the editor...
View ArticleSay yes to the mess!
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for...
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Be part of our latest project!
STBY are starting a new project looking at how people use smartphones, and we’re looking for a whole range of different people to take part. Whether your young, old, a heavy or a light user, we want...
View ArticleSay yes to the mess!
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for...
View ArticleClik here to view.
TiSDT Wins an Award!
This is Service Design Thinking, the book STBY contributed to last year, has won an award – and a gold one at that! The book’s been given the Gold Award for Best Layout at the European Design Awards...
View ArticleCollaboration with Network Partners
In the spirit of a true network company, we are open for collaborations with parties offering additional expertises to ours, and working in a similar agile but highly professional approach. One of the...
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Design Research talk at Q Festival
What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output? On 16 June at the Q...
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Creative Conversations: Returning to Heartlands to Inspire New Thinking
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall. This time we were asked to help design a collaborative...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Investigating Written Communication: Working With Reach in Telecoms to Find...
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even all three? That’s what STBY have recently been...
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STBY Are Now on Twitter!
STBY are now finally on Twitter! We’ve been on there for a while now as individuals (@hellobas and @hellogeke have been having some interesting adventures with squirrels recently), but we thought...
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Stakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos,...
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How to achieve and maintain a healthy lifestyle?
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of...
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Valentine Mayuran Emmanuel
Valentine joined us in July 2011 for a short-term internship in our London office. Currently studying Integrated Design at the Koln International School of Design, he’s already managed to accrue...
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The Great Outdoors of Design: An Interactive Conference Hosted by Reach
These are exciting times here at STBY, as today we can announce that come Friday September 23rd we’ll be hosting our first conference with Reach, the global network of design research companies of...
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GOOD’11 Programme Released!
With a month to go before our first conference ‘The Great Outdoors of Design’ gets underway, the full list of topics we’ll be looking at has now been finalised. Our intention with this event has...
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James Sunderland
James started working with STBY as an associate two years ago, joining us on a project for the first time in mid-2011. He’s an independent design consultant who applies a research and co-design led...
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Are you being served? Collaborations to improve services for train travellers
As service design continues to develop as a discipline, people within the field are starting to work towards achieving higher-level, larger-scale integration with both public and private sector...
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